I build and lead creative and content production teams that perform — combining creative ambition with operational precision and a strong interest in how new technology reshapes storytelling.
Currently Director of Content Creation & Head of Retail Marketing at Lynk & Co, I have spent the past eight years establishing and scaling the company’s in-house content production function from the ground up. This has included defining strategy, designing workflows, implementing tools and systems, and building a multidisciplinary European team of filmmakers, photographers, art directors and copywriters. The team delivers brand campaigns, product launches, always-on digital and social content, and PR assets across markets — consistently and at scale.
My background spans both agency and production. I worked as project manager and agency producer on the Volvo Trucks account at A+A Communication, and previously founded and ran a boutique production company, directing commercials and brand films for global brands. This combination gives me both editorial instinct and a strong understanding of process, governance, and delivery.
I am particularly focused on how to balance creative quality with efficiency — structuring teams, workflows, and technologies to enable high-output content production without compromising on idea or execution. I am motivated by building systems that work, teams that grow, and content that delivers — regardless of platform or format.
